Time for 2024 Play True Day!

Play True Day 2024

The inspiration for Play True Day stems from a WADA-hosted Education Conference in 2013, which was attended by 17 South American countries. What started as a small South American initiative has grown into a huge global campaign, achieving a potential social media reach of 161 million worldwide and nearly 160,000 social media engagements in 2023. 

This year on 19 April 2024 we invite all bandy stakeholders to partake in the #OnePlayTrueTeam campaign, celebrating this great initiative on the occasion of the 25th anniversary of the World Anti-Doping Agency.

How to participate

The campaign is designed to include everyone that contributes to clean sport. Your #OnePlayTrueTeam can be made up of anybody that supports you and inspires you to Play True, from your sports team to your entourage to your friends to your colleagues. On 19 April, share photos and videos of your #OnePlayTrueTeam using the following branded visuals, all of which can be found in our Play True Day Assets: 

  • Branded frames that can be layered onto photo or video messages; 
  • #OnePlayTrueTeam crests that can be either printed or used digitally for various social media platforms;  
  • Profile picture filters for individuals that can be overlayed on an individual’s social media profile to show they are part of the #OnePlayTrueTeam; 
  • Profile icons for organizations’ social media that can replace the profile picture for the day to show they are part of the #OnePlayTrueTeam; and 
  • Various GIFs that are available to be added to Instagram Stories. These can be found by searching for ‘WADA’ or ‘Play True’ in GIF Stickers. 

Participants are also encouraged to: 

  • Innovate by creating personalized #OnePlayTrue Team visuals based on their specific country, language and/or sport; 
  • Use hashtags #OnePlayTrueTeam, #PlayTrue, and #PlayTrueDay in the lead-up to and on the day to extend the reach and impact of the campaign on social media; and 
  • Follow the campaign in real time via our dedicated Play True Day social media wall on WADA’s website. 

To facilitate your involvement, WADA created a comprehensive toolkit that will guide you through the different elements of this year’s Play True Day campaign. You can download the Play True Day Toolkit here. 

Please send us your pictures/videos by end of 18 April 2024 via email to [email protected]